Helping Irish ITSPs Prepare for the Next Channel Shift

AI is shifting from hype to operational reality, and the channel is feeling the pressure on every front. Economic conditions, geopolitical uncertainty, and constant technological change are all converging at once, forcing partners to rethink how they operate, compete, and invest.

This isn’t the first time the channel has had to navigate major change. The move from resale to services and the shift from on-premise to cloud, each separated the partners that acted decisively from those that waited for the picture to clear, and 2026 feels like another important turning point. Customers are asking more questions, technology is moving faster, and IT service providers are under pressure to find clearer, more valuable ways to support their clients, all while dealing with tighter margins, growing complexity, and an increasingly competitive market.

For Irish ITSPs looking to navigate what’s ahead, this 45-minute breakfast meeting offers a chance to cut through the noise and get a clearer view of where the channel is heading. Taking place on the morning of Cyber Expo & Conference Ireland, the meeting will bring together Irish IT service providers for a focused discussion before the main conference gets underway. 

During the session, Patrick Burgess, GTIA’s Industry Education Instructor, will share key State of the Channel insights for Ireland, looking at the most critical trends, pressures, and strategic implications shaping the industry, and what needs to be prioritised now to stay competitive in 2026.

Exclusive GTIA Membership Offer

To support the Irish channel and the conversations this event is built around, Renaissance is gifting 20 GTIA memberships to the first 20 ITSPs that attend the GTIA Channel Breakfast Meet Up. Each membership opens the door to industry research and benchmarking, peer groups and best-practice sharing, and a full suite of business, sales, and leadership enablement tools built specifically for IT service providers. Memberships will be activated on the day, with the GTIA team on hand to help you join seamlessly and get the most from the community from day one.

Why Attend?

You will gain insight into:

• The key trends shaping the Irish channel, from AI adoption and customer expectations to economic pressure, margin challenges, and market competition.
• What GTIA’s State of the Channel findings mean in practice, with a focus on the real-world implications for IT service providers in Ireland.
• How customer needs are changing, and where service providers may need to adapt their proposition, conversations, and value.
• Where partners should focus their attention in 2026, including the operational, commercial, and strategic priorities that matter most.

Please note that by registering for the GTIA Channel Breakfast Meet Up, you will be automatically signed up for Cyber Expo & Conference Ireland 2026 and will have full access to the day’s conference sessions and exhibition floor.

Inside the Trends Reshaping Ireland’s IT Channel

Patrick Burgess

Industry Education Instructor, GTIA

As a co-founder of Nutbourne Ltd, a Managed Service Provider, Patrick collaborates closely with MSPs, businesses and charities to enhance their IT strategies and bolster their security measures. Patrick also founded Clearbenchmark Ltd, a Benchmarking and Roadmap platform which helps Managed Service Providers drive best practice through their clients. Patrick is also a member of GTIA where he is an Industry Education Instructor speaking across Europe at events supporting GTIA’s message of best practice, collaboration and continuous improvement. His specific areas of interest include Cyber Security, Supply Chain Management, and Client Experience.

Then Hear from Irish MSPs Leading the Cybersecurity Conversation

Later in the morning, Patrick is back on stage to facilitate one of our conference streams, built specifically for the MSP community. This dedicated stream addresses security service delivery models, evolving customer expectations around compliance and cyber insurance, and practical approaches to vendor selection and stack consolidation. With speakers from Future Range, Nostra, and ITUS Protect, the discussion will bring together practical insight from successful MSPs on what is working today, where the challenges are emerging, and how providers can strengthen their approach to cyber service delivery.

Join us at 10:45am in Conference Room 2 – no separate registration needed.

From Channel Insight to Strategic Action

The Global Technology Industry Association (GTIA) is the only vendor-neutral, non-profit membership community connecting and representing the worldwide IT channel. We set our members up for success by providing benefits that include trusted resources and networking opportunities. In addition, the association sets industry standards that enable companies to build sustainable, secure and profitable businesses in an ever-changing technology landscape. Internationally, GTIA represents tens of thousands of professionals from more than 2,500 MSPs, solution providers, vendors, distributors, and other companies serving the channel. Learn more.

Cyber Expo & Conference Ireland is a premier event, now in its 9th year, designed to bring together cybersecurity professionals, IT leaders, and decision-makers from across the public and private sectors. Hosted by Renaissance, this event offers a unique opportunity to explore the latest trends, challenges, and innovations in the cybersecurity landscape. With a focus on practical solutions and real-world use cases, this expo and conference creates an engaging environment where industry experts and thought leaders share insights on securing critical infrastructure, adopting emerging technologies, and navigating complex compliance requirements. Whether you’re looking to enhance your organisation’s security posture or stay ahead of evolving threats, Cyber Expo & Conference provides the knowledge, tools, and connections you need to succeed in today’s fast-paced digital world. Learn more.

Renaissance Contingency Services Ltd 
Unit 8, Leopardstown Business Centre, Ballyogan Road, Dublin 18, Ireland Eircode D18wd62
Tel: +353 (1) 2809410      Email: info@renaissance.ie